Frequently Asked Questions

Q:  Can I attend just one of the four days?

Due to space and registration limitations, attendees are not able to register for only one day of the seminar. All registrations are for the full, four-day seminar.

Q:  Is lunch included?

Yes! Refreshments and lunches are included in the cost of registration.

Q:  Is there free parking?

Yes. Complimentary parking is available in the seminar hotel car park.

Q:  What time does the seminar begin and end each day?

Friday, May 18 will begin at 9am (registration and check in open at 8am) and end at 7pm. Saturday, Sunday and Monday will begin at 9am and end at 7pm. All times are subject to change.

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Learning Objectives

Susan G. Friedman Ph.D. 

I. The Learning Planet

Participants will be able to do the following:
  • Give at least two examples of instincts not being as fixed as once thought. 
  • Explain the phrase, “Selectionism is the cause that works backwards.”
  • Describe some evidence that plants learn.
  • List three interacting systems that account for behavior.

II. Controlling Outcomes: A Biological Necessity

Participants will be able to do the following:
  • Define the term primary reinforcer.
  • Explain the assertion that control is a primary reinforcer.
  • Describe what evolution has to do with learning.
  • Describe one study that suggests animals prefer choice over non-choice.
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Meet and Greet Event

Socialize with other seminar attendees and our seminar tutors the evening before the seminar.
Because of the weather forecast we meet at 5pm in the lobby of our seminar hotel!
Susan G. Friedman Ph.D., Mary Hunter M.S. and Jesús Rosales-Ruiz Ph.D. will be here for you for 2 to 3 hours for personal conversation.
This is also a great opportunity to meet other seminar attendees at this informal event.

Attendees who pre-booked their places will automatically participate in a raffle and have the chance to win their attendance fee!

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Costs & Accommodation


Early Reservation

Eur 590,- (incl. 20% VAT) up to 6 months before seminar (01 june 2017 until 18 november 2017)

Normal Reservation

Eur 650,- (incl. 20% VAT) 6 months to one month before seminar (18 november 2017 until 18 april 2018)

Late Reservation

Eur 690,- (incl. 20% VAT) one month to one week before seminar (18 april 2018 until closing date)

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You want to present your product or brand at our seminar on all four days?

We do have the right target group for you!

Please choose out of three different models:
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Further Information

Pets in seminar room

Unless you are bringing a registered assistance dog please leave all pets at home. If you are bringing a dog please notify us in advance by contacting us on +43 (0) 664 4333 630 or via e-mail.



HAPPY-FELLOW is dedicated to reducing the environmental impact caused by excess use of printed handouts. Therefore we respectfully request that you print or download the handouts as required. Some speakers have a high video content or materials they cannot share in a written format so their presentation handouts will not be available although you will be able to make notes during the talks.

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